Live in MDE: Celebrating the Spirit of Community Branding in Medellín

Medellín is a city known for its energetic culture, rich history, and its friendly people. What makes this city so special is the spirit of community felt on every corner. Living in Medellín means celebrating that feeling of connection and collaboration that extends to its residents and visitors.

One notable characteristic is that Medellín's people value their environment and the community around them. Visitors to the city witness that no matter where they come from, they will always find a place for themselves in Medellín. The hospitality that characterizes its inhabitants demonstrates how important it is for them to make everyone feel welcome.

Considering this spirit of hospitality, Medellín has become a hub for important events and activities, from entrepreneurship fairs to music festivals, and it is safe to say that there is always something exciting going on in the city.

Live in MDE is a space designed to celebrate the spirit of community branding and the power of connection in Medellín, where through a panel of experts, including creatives, entrepreneurs, and business people from different cultures and backgrounds, they will share their vision of the importance of building community from different perspectives.

Universal Admedia and El Poblado MDE invite El Poblado business owners and entrepreneurs to join the conversation while exploring how the community can be activated and strengthened in El Poblado and its surroundings. In addition, they will be able to experience a visual gallery of images that reflect the beauty and diversity of the community while exploring the similarities that unite them. 

Meet the panelists:

  • M Aroonrut - Creative Director of El Poblado MDE© and UA with expansive experience in building brands and creative strategies for projects in industries ranging from Hospitality, Real Estate, Architecture, Wellness, F&B, and Entertainment, to Personal Branding. She bridges the gap between business and creativity to deliver effective and meaningful brand experiences.

  • Prim Amatayakul - Design Director of El Poblado MDE© and UA that leverages her diverse background in architecture, start-ups, healthcare, and hospitality. Prim is committed to pushing boundaries and elevating the standard for brand design in today's fast-paced and ever-evolving marketplace.

  • Shérine Grun - Social Brand Manager of El Poblado MDE© and UA. She draws on her extensive experience in personal branding, collaborations, and entertainment to develop innovative and effective social media campaigns. She is passionate about crafting brand stories that resonate with audiences and drives engagement while delivering measurable results.

  • Luisa Restrepo - Content Producer of El Poblado MDE© and UA. She draws her expertise in journalism, community, collaborations, and production and is a highly skilled communicator. She is dedicated to crafting compelling and creative content that tells a story and connects with audiences across various platforms. 

  • Santiago Molina - Known on social media as Santiago Discover, his personal brand seeks to showcase his love for travel, food, and hotels through his blog, Instagram, and TikTok. With his expertise in international marketing, he focuses on content creation, and digital marketing to provide the best tourism options, experiences, and cultural insights to both local and international visitors who wish to explore Antioquia and Colombia as a whole.

  • Jean Sebastian de Lacaze - General Manager at 23 Hotel, the 2022 Winner in the World Travel Awards Category Design Hotel South America and other operations.
    Senior expert in the technology, hotels and tourism industries. With a wide experience in market opening and expansion in Europe and LATAM for SAAS and hotel distribution companies. Passionate about tourism, culture and sports. 

Living in MDE is synonymous with living in the community we are all a part of. So, reserve your spot and be part of this enriching event.

Location:

Masaya Events Hall

Calle 8 # 43A - 57, El Poblado, Medellín, Antioquia.

Map

Date - Time:

Thursday, April 27

6 PM - 8.30 PM

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Live In MDE 2: A Night Spent Celebrating the Power of Entertainment Branding in the El Poblado Community

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La Solar 2023: A Vibrant Festival of Music, Culture, And Diversity